Adapting the ways we live and work through design
Adapting the ways we live and work through design
Design and digital strategy for all the ways to become a JetBlue pilot. Since its launch in 2016, the gateway programs have expanded and rebranded to include new pathways.
Multiple sites, a gaggle of domain names, banner ads, and partner marketing tailored for student populations made this inspiring career path less than accessible.
The thrill of the flight deck. We sought to see the world through the eyes of the pilot.
First, we established a the naming, brand identity, and visual hierarchy for the gateway programs.
While the gateways are all part of the same family, each program has a specific audience.
When one program becomes the focus, that gateway takes on the primary lockup.
Next, we tackled the site. Design working in parallel with teams, we took to the whiteboard to figure out all the components.
Mockups of the proposed design.
Nose to nose with the fleet at the JFK with photographers Charissa Fay and Zack Caplan.
The site launched with the announcement of Gateway Select. Day one saw tens of thousands of visitors and hundreds of applications to the new program.
pilots.jetblue.com is a portal for potential JetBlue pilots of all ages, backgrounds, and abilities. A starting point for a journey.