GrowNYC Branding
Developing a brand identity for New York’s most established environmental non-profit.
In partnership with Rule No. 1
A variable logo system
Jumble / Block / Stack / Symbol
The Symbol
AKA: “The tilted G.” The symbol is an imperfect circle representing our collective commitment to a circular lifestyle: reuse, refresh, renew, recycle, and reinvigorate our city—to participate and contribute so that every person can flourish.
Lockups
The toolkit, in summary
Business cards
Poster, Flyer, and Email Templates
Designing some essential signage, forms, and flyers to lay the foundation for launch.
Greenmarket Tents
Unifying sub-brands under the GrowNYC banner
Neighborhood signage
Special signage for unique locations
The future of food: Indoor Greenmarkets
The FiDi market winters inside The Oculus.
Signage for commuters
Stickers at the Farm Stand
Farm Stands are operated by youths in the community.