Adapting the ways we live and work through design
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GrowNYC Branding

Developing a brand identity for New York’s most established environmental non-profit.

grownyc.org

In partnership with Rule No. 1

A variable logo system

A variable logo system

Jumble  / Block / Stack / Symbol

The Symbol

The Symbol

AKA: “The tilted G.” The symbol is an imperfect circle representing our collective commitment to a circular lifestyle: reuse, refresh, renew, recycle, and reinvigorate our city—to participate and contribute so that every person can flourish.

Lockups

Lockups

The toolkit, in summary

The toolkit, in summary

Business cards

Business cards

Poster, Flyer, and Email Templates

Poster, Flyer, and Email Templates

Designing some essential signage, forms, and flyers to lay the foundation for launch.

Greenmarket Tents

Greenmarket Tents

Unifying sub-brands under the GrowNYC banner

Neighborhood signage

Neighborhood signage

Special signage for unique locations

Special signage for unique locations

The future of food: Indoor Greenmarkets

The future of food: Indoor Greenmarkets

The FiDi market winters inside The Oculus.

Signage for commuters

Signage for commuters

Stickers at the Farm Stand

Stickers at the Farm Stand

Farm Stands are operated by youths in the community.

School Recycling programs: teaching our youngest New Yorkers

School Recycling programs: teaching our youngest New Yorkers

Signage for Swaps all over the boroughs

Signage for Swaps all over the boroughs

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