GrowNYC
Developing a brand identity for New York’s most established environmental non-profit.
In partnership with Rule No. 1
Symbol for a circular vision
AKA: “The tilted G.” The symbol is an imperfect circle representing our collective commitment to a circular lifestyle: reuse, refresh, renew, recycle, and reinvigorate our city—to participate and contribute so that every person can flourish.
A variable logo system
Jumble / Block / Stack / Symbol
Digital meets Analog
Design that works for both digital media and printed flyers.